| 7 Great Tips on Driving Targeted Traffic to | | | | from a reputable list broker. There are lists |
| your Website | | | | available, which cover every conceivable |
| | | | geographic and demographic statistic, so |
| We all need traffic. It's the life-blood of | | | | whatever business you're in, there will be |
| an online business. But what are the best | | | | one that's suitable for you. Send out your |
| ways to drive targeted traffic directly to | | | | 'invitations' and wait for your hit counter |
| your website? Here are 7 great tips to help | | | | to melt. |
| you decide. | | | | |
| | | | 5. Referral marketing |
| 1. Offline advertising = Online profits | | | | |
| | | | This is a simple strategy of referring your |
| Whatever you're trying to sell online will | | | | own customers to a related but |
| most likely link to a relevant or appropriate | | | | non-competitive website in return for them |
| media section offline. For example, if you're | | | | doing the same for you. Let's say you are |
| selling bicycles from your website, there | | | | selling printers. Find some quality sites |
| will undoubtedly be a suitable offline | | | | that sell printer inks and contact the |
| magazine, in which you can place an ad. The | | | | webmaster. Ask them if they would be willing |
| purpose of the ad is not to sell your | | | | to send their traffic to you in return for |
| products, but to get prospects to visit your | | | | you doing the same for them. Most will agree. |
| website. So your ad need only consist of a | | | | Between you, you will have to decide whether |
| few lines, which should work out to be quite | | | | to display an ad on each other's site or go |
| inexpensive. | | | | for a written recommendation. |
| | | | |
| Your bicycle ad could read like this: Looking | | | | Either way, it will increase the chances of |
| for a new bicycle? We stock a huge range at | | | | you getting more traffic to your site because |
| discount prices and can deliver within 48 | | | | you have been recommended. You could seek out |
| hours. To learn more visit our website. www. | | | | many related websites and have numerous |
| - Your ad could be placed in cycle mags, | | | | streams of traffic coming directly to you. |
| sports magazines or even national and local | | | | |
| newspapers. Wherever you think your most | | | | 6. Traffic merchants |
| likely prospects will look for your products | | | | |
| or services offline is a means to getting | | | | Paying a company to send traffic to your |
| them to go online. | | | | website is an easy option, so long as the |
| | | | traffic is targeted. There are many companies |
| 2. Press releases for the inquiring minds | | | | who specialize in selling traffic. You could |
| | | | say they are traffic traffickers. They use |
| Some people just have to know what's new, | | | | all forms of online advertising to get people |
| what's in and what's out. To stay ahead in | | | | to visit your website and usually guarantee |
| this information age, online and offline | | | | the numbers. At around $20 for 10,000 |
| press releases can offer newsworthy titbits | | | | visitors, it certainly looks tempting. |
| that could even be picked up by the national | | | | |
| press. If you're just starting out in your | | | | Although there are many merchants to choose |
| online business, launching a new product or | | | | from, beware the scamsters operating in this |
| creating a new service, people will want to | | | | market. Some will take your money and put |
| know about it. | | | | your ad on a Free For All (FFA) website, |
| | | | leaving you to deal with hundreds or |
| If this is something you haven't done before, | | | | thousands of spam emails from everyone and |
| take a look at some existing press releases | | | | their dog trying to sell you their products. |
| by going to Google and typing 'press | | | | A good place to start would be They offer a |
| releases' into the search field. Once you get | | | | variety of packages and are very affordable. |
| the idea, write out your press release, | | | | is another company offering this service but |
| including your contact details and website | | | | charge a little more. However, they offer |
| URL, then go back to Google and type in | | | | tracking services, so you can see where the |
| 'press agencies'. Most will charge you for | | | | traffic comes from. If you're into stats, you |
| this service but your press release could get | | | | may find this service very useful. |
| maximum coverage on and off the internet. | | | | |
| | | | 7. Affiliate programs |
| 3. Opt-in mailing lists | | | | |
| | | | You just can't afford to ignore affiliate |
| Opt-in mailing lists can provide one of the | | | | programs. Getting other people to sell your |
| most effective means of generating repeat | | | | products for a commission is a tried and |
| business from your existing customer base. If | | | | tested, successful and very rewarding |
| your customers have bought from you once and | | | | exercise. It doesn't work very well if you're |
| that buying experience was satisfactory, | | | | selling a service, but it's overwhelmingly |
| there's a very good chance they will buy from | | | | awesome for shifting your product range. The |
| you again because they trust you. Capture | | | | best part is, once set up it works on |
| emails by encouraging your customers to sign | | | | automatic pilot. All you have to do then is |
| up for your newsletter or other promotional | | | | monitor its success, because affiliates do |
| information. | | | | all the work for you. They advertise your |
| | | | products and send the traffic to your website |
| Alternatively, you could rent an opt-in email | | | | to buy them. |
| list. A carefully worded e-mail message to | | | | |
| people who have expressed an interest in | | | | Another thing is you don't have to pay your |
| receiving further information about your | | | | affiliates until you've been paid. Plus you |
| products or services could lead to extra | | | | save on advertising costs, and the increased |
| sales, but be prepared to pay a princely sum. | | | | activity to your website helps your search |
| | | | engine ranking. There's an array of affiliate |
| 4. Getting your message delivered direct to | | | | program tracking software available to track |
| your customers | | | | your sales and commission payouts or if you |
| | | | prefer, you can hire a company to look after |
| For as long as anyone can remember, direct | | | | all that side of the business for is one of |
| mail has been one of the most effective and | | | | the most well-known companies around, |
| profitable forms of marketing ever. Many | | | | offering a complete affiliate management |
| people have made millions from direct mail | | | | solution. If affiliates can earn hundreds of |
| and it's still as successful today as it was | | | | thousands of dollars in commissions, it's got |
| 50 years ago. It's also relatively easy and | | | | to be a very worthwhile consideration for |
| inexpensive. First, create a single page | | | | your business. |
| introductory sales letter or brochure, | | | | |
| detailing you products or services and all | | | | There are many ways in which you can get |
| the benefits. For maximum effect, offer your | | | | others to sell your products, and there are |
| new customers a discount or something for | | | | many ways of finding willing affiliate |
| free, when they first purchase from your | | | | partners. Affiliate marketing is fast |
| website. | | | | becoming a science. |
| | | | |
| Don't forget, you want them to visit your | | | | As you can see, targeted traffic isn't that |
| website, so give them more than a good reason | | | | hard to do but the rewards for your online |
| to do so. Next, rent a targeted mailing list | | | | business will show up in the bank. |