| In the recent Insurance Institute for Highway | | | | business strategy," said Dick Colliver, |
| Safety (IIHS) Top Safety Pick awards for | | | | executive vice president of American Honda |
| 2008, several Honda and Acura vehicles gained | | | | Motor Co., Inc. "American Honda will put more |
| top crash safety ratings. The awarded | | | | Top Safety Pick-rated vehicles on the road |
| vehicles include the Honda Accord, Honda | | | | next year than any other automaker." |
| Element, Honda Pilot, Acura MDX and the Acura | | | | |
| RDX. | | | | Vehicle safety had been seriously defined in |
| | | | all Honda and Acura vehicles. The automakers |
| The 2008 IIHS Top Safety Pick award, the | | | | are seeking to give its consumers the optimum |
| highest rating the non-profit organization | | | | level of occupant protection and pedestrian |
| could give was bestowed to the 2008 Honda | | | | injury mitigation. The comprehensive approach |
| Accord. The recognitions, given every year | | | | of Honda to safety was launched in 2003 in |
| are always given to vehicles that had proven | | | | their "Safety for Everyone" program. |
| exceptional protection for their passengers | | | | Regardless of the vehicle's price and size, |
| in cases of front, side and rear crashes. To | | | | Honda and Acura vehicles are feature-full for |
| be an entry, a vehicle must have standard or | | | | safety. |
| optional electronic stability control and for | | | | |
| Honda and Acura vehicles, such system is | | | | Like any other Honda vehicles, the 2008 Honda |
| named Vehicle Stability Assist â„¢ along | | | | Accord is the absolute figure for Honda's |
| with protective air bags. The institute will | | | | safety approach. Honda foresees that aside |
| conduct a series of crash tests to determine | | | | from the safety features of the Accord, other |
| the winners. | | | | Honda technologies in the vehicle will make |
| | | | it a big hit. Honda expects that all their |
| Divided in Two divisions based on the vehicle | | | | efforts will not be wasted if the Accord |
| brand, Honda and Acura get the honor of | | | | meets their 400,000 unit sales target. On the |
| having the most number of vehicles awarded by | | | | other hand, the MDX is also the icon for |
| the IIHS. The Honda brand was honored by the | | | | Acura. The 7-passenger sport utility vehicle |
| Accord, CR-V, Element, Odyssey, and Pilot, | | | | is multi awarded not just for its powerful |
| all for the 2008 year model. The Top Safety | | | | engine and nice sporty handling nut primarily |
| Pick award for Acura was for their RDX and | | | | the passenger protection features including |
| MDX models. The VSA and air bags are standard | | | | its braking system primarily done by Acura |
| to all these vehicles. | | | | brakes. The MDX already gained Frontal |
| | | | five-star and Side five-star rating from the |
| "Honda has consistently challenged itself to | | | | National Highway Traffic Safety |
| pursue vehicle safety as part of its core | | | | Administration. |