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Honda Will not be Buying Harley-davidson

Japanese automaker Honda Motor Co. has high margin profile and it's not a good
recently denied rumors alleging that it business sense for an LBO investor to
will buy Harley-Davidson Inc., which shell out a significant premium and be
caused the US motorcycle maker's share to able to generate a fitting return.
rise in New York last Friday. Harley's share gained as much as 6.4
But just in case Honda and Harley do percent before closing last Friday's
combine, their union would be able to session by $2.43 or about 4 percent at
control 65 percent of the US motorcycle $62.55 on the New York Stock Exchange. On
market while its next leading competitor the other hand, the shares of Honda, the
Yamaha will be left with only 16 percent. world's biggest motorcycle maker and
Such type of stronghold on the motorcycle producer of high quality Honda exhaust
market would definitely not please the system have gained very little increase
Federal Trade Commission. in Tokyo with only 0.5 percent last
Honda through its spokeswoman Yoshido has Monday at 4,420 yen.
extended their stand on the issue. Honda Tidbits
According to Honda spokeswoman Makiko For the past 50 years, Honda has made
Yoshida in Tokyo last Monday, "There's racing as its training ground for
absolutely no truth to it." challenging the abilities of both its
Amidst doubts from analyst and market engineers and designers. Soichiro Honda
participants, Harley-Davidson shares and said that the pressures that people gets
options were able to increase with 58,535 from racing encourages them to seek for
options last Friday which is fourteen innovative solutions and demands fast,
times more than the daily average that is precise responses to new problems that
basing from the figures gathered by they have not encountered before.
market research firm Track Data. This is also the very reason why racing
RBC Capital Market Analyst, Edward Aaron is embedded in the corporate culture of
in an interview with last Friday said, Honda. Aside from that racing also
"I'd be surprised if there was a Honda teaches people how to work harmoniously
and Harley-Davidson combination, with each other since in racing no single
basically for regulatory and cultural individual can bring success to the team
reasons." He also added, "Harley is an because it is a group effort.
iconic, American brand. I don't think it Throughout the racing history of Honda
would be a great fit if they were under either it be in two wheels or four, the
the ownership of a larger Japanese Japanese automaker has been able to win
corporation." at the highest levels. From the Isle of
Aaron further stated that it was unlikely Man TT motorcycle race to Formula One
that Harley would become the target of a Grand Prix, Honda was able to obtain 60
buyout. He said, "Although an LBO is more race victories and four consecutive
plausible than a merger with Honda, the Constructors' Championships from 1988 to
math behind such a transaction is not 1991. Various Honda models are displayed
highly compelling." And besides Harley is in victory lanes around the world.
already a well operated business with a




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