Honda Will not be Buying Harley-davidson

Japanese automaker Honda Motor Co. has recentlya good business sense for an LBO investor to shell
denied rumors alleging that it will buy Harley-Davidsonout a significant premium and be able to generate a
Inc., which caused the US motorcycle maker's share tofitting return.
rise in New York last Friday.Harley's share gained as much as 6.4 percent before
But just in case Honda and Harley do combine, theirclosing last Friday's session by $2.43 or about 4
union would be able to control 65 percent of the USpercent at $62.55 on the New York Stock Exchange.
motorcycle market while its next leading competitorOn the other hand, the shares of Honda, the world's
Yamaha will be left with only 16 percent. Such type ofbiggest motorcycle maker and producer of high quality
stronghold on the motorcycle market would definitelyHonda exhaust system have gained very little increase
not please the Federal Trade Commission.in Tokyo with only 0.5 percent last Monday at 4,420
Honda through its spokeswoman Yoshido hasyen.
extended their stand on the issue. According to HondaHonda Tidbits
spokeswoman Makiko Yoshida in Tokyo last Monday,For the past 50 years, Honda has made racing as its
"There's absolutely no truth to it."training ground for challenging the abilities of both its
Amidst doubts from analyst and market participants,engineers and designers. Soichiro Honda said that the
Harley-Davidson shares and options were able topressures that people gets from racing encourages
increase with 58,535 options last Friday which isthem to seek for innovative solutions and demands
fourteen times more than the daily average that isfast, precise responses to new problems that they
basing from the figures gathered by market researchhave not encountered before.
firm Track Data.This is also the very reason why racing is embedded
RBC Capital Market Analyst, Edward Aaron in anin the corporate culture of Honda. Aside from that
interview with last Friday said, "I'd be surprised if thereracing also teaches people how to work harmoniously
was a Honda and Harley-Davidson combination,with each other since in racing no single individual can
basically for regulatory and cultural reasons." He alsobring success to the team because it is a group effort.
added, "Harley is an iconic, American brand. I don't thinkThroughout the racing history of Honda either it be in
it would be a great fit if they were under thetwo wheels or four, the Japanese automaker has
ownership of a larger Japanese corporation."been able to win at the highest levels. From the Isle of
Aaron further stated that it was unlikely that HarleyMan TT motorcycle race to Formula One Grand Prix,
would become the target of a buyout. He said,Honda was able to obtain 60 race victories and four
"Although an LBO is more plausible than a merger withconsecutive Constructors' Championships from 1988 to
Honda, the math behind such a transaction is not highly1991. Various Honda models are displayed in victory
compelling." And besides Harley is already a welllanes around the world.
operated business with a high margin profile and it's not