| First time real estate buyers are some of the | | | | buyers. Popular examples of this marketing |
| most valuable clients out there, and the | | | | tactic have included sitcom webisodes, real |
| Internet is your best bet for attracting | | | | estate agent walk-thrus, and reality-TV style |
| them. That's because new buyers are generally | | | | interviews with current home owners. One |
| younger and spend more time doing research | | | | online television series called Donovan Life |
| before entering the market, all of which adds | | | | told the story of a young professional woman |
| up to more Internet use. Tech-savvy real | | | | who moved into a new downtown condo (the |
| estate professionals who can master a few new | | | | development being marketed) with her best |
| Internet marketing strategies will have a | | | | friend. Like a television series featuring |
| much easier time connecting with younger | | | | product placement, the Will and Grace-style |
| buyers, and building their market for the | | | | Donovan Life managed to create a branded |
| future. | | | | environment, and market a particular |
| | | | lifestyle. The series was a hit with younger |
| Every real estate professional knows the | | | | buyers, and the development sold out quickly. |
| value of first impressions, and that's why | | | | |
| everyone wants to work with first-time | | | | Tech savvy real estate professionals have |
| buyers. Helping someone buy their first home | | | | also had a lot of success marketing to |
| is not just a huge responsibility, but also a | | | | younger buyers with social networking. For |
| marketing victory. With a successful | | | | example, instead of contacting leads via |
| first-time transaction, real estate | | | | phone of sending mass emails, real estate |
| professionals put themselves in a position to | | | | professionals can simply set up a Facebook |
| work with a client again in the future, and | | | | page and advertise their services. Clients |
| have their services referred to friends and | | | | tend to react well to this approach because |
| family. But like a first home showing, that | | | | it's more transparent, and doesn't require |
| first transaction has to leave behind | | | | any personal information on their part - |
| positive imagery and something to look | | | | essentially it's the same thing as a website. |
| forward to, otherwise the buyer will look | | | | |
| somewhere else next time. | | | | It's also important to keep in mind that |
| | | | these marketing tactics work well other |
| A strong Internet presence with a | | | | groups besides young buyers. With more than |
| well-designed, well written, and useful | | | | 80 per cent of buyers and sellers using the |
| website is the most effective online | | | | Internet first in their real estate search, |
| marketing tool, and most tech-savvy Realtors | | | | broadening your online presence is guaranteed |
| will already have this. The advantage to | | | | to expand your market. |
| already having a good website is that you can | | | | |
| build on it, or use it as a central resource | | | | Learn more about property marketing from an |
| linking to your new marketing tools. | | | | experienced Raleigh NC real estate |
| | | | professional at There you'll find tips on |
| Many real estate professionals and developers | | | | the buying and selling process, and extensive |
| are also realizing the benefits of online | | | | information on Raleigh real estate agent |
| television in marketing property to younger | | | | services. |