| First time real estate buyers are some of the most | | | | webisodes, real estate agent walk-thrus, and |
| valuable clients out there, and the Internet is your best | | | | reality-TV style interviews with current home owners. |
| bet for attracting them. That's because new buyers | | | | One online television series called Donovan Life told the |
| are generally younger and spend more time doing | | | | story of a young professional woman who moved into |
| research before entering the market, all of which adds | | | | a new downtown condo (the development being |
| up to more Internet use. Tech-savvy real estate | | | | marketed) with her best friend. Like a television series |
| professionals who can master a few new Internet | | | | featuring product placement, the Will and Grace-style |
| marketing strategies will have a much easier time | | | | Donovan Life managed to create a branded |
| connecting with younger buyers, and building their | | | | environment, and market a particular lifestyle. The |
| market for the future. | | | | series was a hit with younger buyers, and the |
| Every real estate professional knows the value of first | | | | development sold out quickly. |
| impressions, and that's why everyone wants to work | | | | Tech savvy real estate professionals have also had a |
| with first-time buyers. Helping someone buy their first | | | | lot of success marketing to younger buyers with social |
| home is not just a huge responsibility, but also a | | | | networking. For example, instead of contacting leads |
| marketing victory. With a successful first-time | | | | via phone of sending mass emails, real estate |
| transaction, real estate professionals put themselves in | | | | professionals can simply set up a Facebook page and |
| a position to work with a client again in the future, and | | | | advertise their services. Clients tend to react well to |
| have their services referred to friends and family. But | | | | this approach because it's more transparent, and |
| like a first home showing, that first transaction has to | | | | doesn't require any personal information on their part - |
| leave behind positive imagery and something to look | | | | essentially it's the same thing as a website. |
| forward to, otherwise the buyer will look somewhere | | | | It's also important to keep in mind that these marketing |
| else next time. | | | | tactics work well other groups besides young buyers. |
| A strong Internet presence with a well-designed, well | | | | With more than 80 per cent of buyers and sellers |
| written, and useful website is the most effective online | | | | using the Internet first in their real estate search, |
| marketing tool, and most tech-savvy Realtors will | | | | broadening your online presence is guaranteed to |
| already have this. The advantage to already having a | | | | expand your market. |
| good website is that you can build on it, or use it as a | | | | Learn more about property marketing from an |
| central resource linking to your new marketing tools. | | | | experienced Raleigh NC real estate professional at |
| Many real estate professionals and developers are | | | | There you'll find tips on the buying and selling process, |
| also realizing the benefits of online television in | | | | and extensive information on Raleigh real estate agent |
| marketing property to younger buyers. Popular | | | | services. |
| examples of this marketing tactic have included sitcom | | | | |