Market Your Services to More First-Time Buyers

First time real estate buyers are some of the mostwebisodes, real estate agent walk-thrus, and
valuable clients out there, and the Internet is your bestreality-TV style interviews with current home owners.
bet for attracting them. That's because new buyersOne online television series called Donovan Life told the
are generally younger and spend more time doingstory of a young professional woman who moved into
research before entering the market, all of which addsa new downtown condo (the development being
up to more Internet use. Tech-savvy real estatemarketed) with her best friend. Like a television series
professionals who can master a few new Internetfeaturing product placement, the Will and Grace-style
marketing strategies will have a much easier timeDonovan Life managed to create a branded
connecting with younger buyers, and building theirenvironment, and market a particular lifestyle. The
market for the future.series was a hit with younger buyers, and the
Every real estate professional knows the value of firstdevelopment sold out quickly.
impressions, and that's why everyone wants to workTech savvy real estate professionals have also had a
with first-time buyers. Helping someone buy their firstlot of success marketing to younger buyers with social
home is not just a huge responsibility, but also anetworking. For example, instead of contacting leads
marketing victory. With a successful first-timevia phone of sending mass emails, real estate
transaction, real estate professionals put themselves inprofessionals can simply set up a Facebook page and
a position to work with a client again in the future, andadvertise their services. Clients tend to react well to
have their services referred to friends and family. Butthis approach because it's more transparent, and
like a first home showing, that first transaction has todoesn't require any personal information on their part -
leave behind positive imagery and something to lookessentially it's the same thing as a website.
forward to, otherwise the buyer will look somewhereIt's also important to keep in mind that these marketing
else next time.tactics work well other groups besides young buyers.
A strong Internet presence with a well-designed, wellWith more than 80 per cent of buyers and sellers
written, and useful website is the most effective onlineusing the Internet first in their real estate search,
marketing tool, and most tech-savvy Realtors willbroadening your online presence is guaranteed to
already have this. The advantage to already having aexpand your market.
good website is that you can build on it, or use it as aLearn more about property marketing from an
central resource linking to your new marketing tools.experienced Raleigh NC real estate professional at
Many real estate professionals and developers areThere you'll find tips on the buying and selling process,
also realizing the benefits of online television inand extensive information on Raleigh real estate agent
marketing property to younger buyers. Popularservices.
examples of this marketing tactic have included sitcom