| "I didn't have 3000 pairs of shoes. I had
| |
| | an accident and suddenly unable to work
|
| only 1600 pairs." Imelda
| |
| | any more, that amount now represents
|
| MarcosEverything's relative. A million
| |
| | their "forfeited lifetime income". That
|
| dollars sounds like a lot of money to
| |
| | is what happened to this claimant, and
|
| someone who
| |
| | the
|
| makes an average salary, but it's a drop
| |
| | amount he would have lost was $750,000.
|
| in the bucket to a Warren Buffett or a
| |
| | So in fact, counsel was asking no more
|
| Bill
| |
| | than the amount the man would have
|
| Gates. Running a hundred metres in a few
| |
| | earned, had he not met with this
|
| seconds seems like a miracle to ordinary
| |
| | unfortunate
|
| mortals, but a track and field athlete
| |
| | accident.Don't you think the jury is
|
| will work hard to shave even more off
| |
| | more likely to agree when given this
|
| that
| |
| | background
|
| time.Yet presenters often quote
| |
| | explanation?Here are three ways to put
|
| statistics without benchmarks, so the
| |
| | figures in context for your audience.1.
|
| audience doesn't
| |
| | Compare them to something to which they
|
| know how to evaluate them. Is $10,000 a
| |
| | can personally relate, as in the
|
| lot of money? Well it is for a bicycle.
| |
| | courtroom example.2. Compare them to a
|
| It's
| |
| | similar situation. If a new manufacturing
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| not much for a house, unless that house
| |
| | process takes fifteen
|
| is in a small village in a third world
| |
| | minutes, mention that the old one took
|
| country, where it might be exorbitant.
| |
| | two hours, so we save 1-3/4 hours.For
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| If you quote numbers this way, you will
| |
| | even more effect, tell them how much
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| lose
| |
| | time this will save in an average shift
|
| the audience while they try to decide
| |
| | or on a
|
| whether $125,000 is good, bad or
| |
| | certain number of product units. Go
|
| indifferent
| |
| | further and translate that time into
|
| in this context. Your statistics lose
| |
| | money and
|
| their power.In a presentation skills
| |
| | the statistic will now be a strong
|
| workshop for a group of lawyers, one
| |
| | argument for change.3. Create vivid word
|
| participant was
| |
| | pictures to illustrate size: That's the
|
| practicing his delivery of an address to
| |
| | equivalent of five football
|
| the jury in an upcoming trial. He was
| |
| | fields. That's enough to fill ten
|
| asking
| |
| | Olympic-size swimming pools. If laid
|
| for damages in the amount of $750,000,
| |
| | end-to-end
|
| and hoped the jury would consider it
| |
| | they would stretch from New York to L.A.
|
| reasonable. It's quite a large sum, and
| |
| | and back again.Statistics can be great
|
| most ordinary folks think of that kind of
| |
| | persuaders, but only when the audience
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| cash
| |
| | has the means to
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| as a lottery win. He needed to put it in
| |
| | evaluate them.Helen Wilkie is a
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| context for them.He might, for example,
| |
| | professional keynote speaker, workshop
|
| ask the jury to suppose they were
| |
| | facilitator and author,
|
| thirty-five years old and
| |
| | helping companies save their money and
|
| earning a salary of $40,000 a year. By
| |
| | people save their sanity through better
|
| the time they reached the age of
| |
| | communication. Her latest book is "The
|
| sixty-five,
| |
| | Hidden Profit Center-a tale of profits
|
| allowing for reasonable increases, they
| |
| | lost
|
| could expect to have earned a certain
| |
| | and found through communication." For
|
| amount. (He would do the arithmetic and
| |
| | more articles and other information,
|
| insert the actual sum.) That amount would
| |
| | visit
|
|
| |
| | While you're there, sign up for
|
| be what is called their "expected
| |
| | Communi-keys and
|
| lifetime income". However, if they were
| |
| | receive monthly communication techniques
|
| involved in
| |
| | directly from Helen.
|
