| Here is a little used technique you can implement to | | | | Your advertisement’s goal should be to get as |
| build your mailing list for no additional cost. I call it | | | | many subscribers possible from the other eZine |
| “using subscribers to make subscribers” like | | | | publisher’s mailing list to sign up for yours. |
| much in the context of “using money to make | | | | The result: you grow your mailing list. This method does |
| money”. | | | | not require money, which means it can be done for |
| This simple list building formula can be summed up in | | | | free. And the return of subscribers? Infinite! |
| two words: ad swap. | | | | You only have to do this with one eZine publisher at |
| Generally, you trade advertisements with other eZine | | | | least once, because his subscribers who are also your |
| publishers, preferably of the same mailing list size or | | | | subscribers can now be followed up within the |
| bigger. You broadcast the eZine publisher’s | | | | boundaries of your mailing list. |
| advertisement to your mailing list while the eZine | | | | Perform ad swaps with as many eZine publishers as |
| publisher endorses your ad to his list. Yes, you are | | | | possible and soon, you will have a huge mailing list of |
| actually cross endorsing or cross promoting each | | | | your own – built free. |
| others offer to each of your mailing list. | | | | |