| e first article of this series I outlined five important | | | | 9. Build a site map page or use the Google sitemap |
| steps in the optimization of any web page or website. | | | | option |
| Here are five more tips for those who want to make | | | | Getting all of your pages indexed is so important, that it |
| sure that their web pages are both user and search | | | | is also prudent to take another step that will ensure |
| engine friendly. | | | | that all of your pages are visited by search engine |
| 6. Write copy that includes your keyword and search | | | | robots. A site map is a page that has text links to all of |
| phrases at the beginning, middle and end. | | | | the pages of your site. As with a text link navigation |
| If you want to write website copy that is search | | | | bar, a site map serves multiple purposes: |
| engine optimized, then you just have to follow good | | | | 1. It helps users to find what they are looking for on the |
| writing and presentation procedure. State clearly what | | | | site by providing an outline summary of all of your |
| you want to say in the opening paragraph, elaborate | | | | pages |
| on your basic ideas in the middle section of your text | | | | 2. It helps search engine robots to land on the interior |
| and at the end summarize what you have said, | | | | pages |
| reminding your readers with text that is similar to the | | | | After your build your site map page, be sure to make |
| opening paragraph. Be natural; don’t try to stuff | | | | a link to it from your home page and the other |
| your page with the keywords. If you read the page | | | | important pages of your website. |
| out loud and it sounds funny, then you have overdone | | | | In addition to a normal site map page, you can also |
| the repetition of your search phrases and keywords. | | | | make an XML site map, upload it to the server and |
| A density of 2% is considered to be OK. Thus in a | | | | then register it with the Google site map tool. You can |
| 400 word page of text your keyword might be | | | | use a free online utility to create your XML site map at: |
| repeated eight times. | | | | and visit for more information. This process is easy to |
| 7. Place your keywords and phrases in the link text of | | | | accomplish, and it will supply you with important |
| your web pages | | | | statistical information from Google as well as help get |
| So far we have placed the keywords in the strategic | | | | all of your pages indexed. |
| places of the web page: the title, the description, the | | | | 10. Once your website is up and running concentrate |
| headlines and the body text. Now we have to see | | | | on off-site optimization |
| that the keywords are included in clickable link text on | | | | So far all the steps that I have outlined are concerned |
| the page. Whenever you are linking to sub pages or | | | | with on-page factors, the parts of your website that |
| other pages of your site, make sure that your | | | | are under your control. But your ranking in Google and |
| keywords are included in the clickable portions of the | | | | other search engines will also be heavily dependent on |
| links. Thus, instead of making a link that says | | | | off-page factors such as how many high quality sites |
| “click here” for more information about | | | | link to your site. Unless you obtain a good amount of |
| bicycle accessories, it would be better to write: click | | | | high quality links to your site you will not be able to |
| here for more information about “bicycle | | | | compete in highly competitive search categories. |
| accessories,” with the keywords | | | | By far the best way to get links to your site is to first |
| “bicycle accessories” being the anchor | | | | build a site that has valuable content. You should |
| (clickable) text. | | | | endeavor to build a site that is so “cool” |
| 8. Install a navigation system that can be easily | | | | or so unique, that other people will link to you without |
| followed by search engines | | | | even asking you. Of course this is easier said than |
| One of the most important steps in getting more traffic | | | | done, but it should be what you are striving for. |
| to your site is to ensure that all of the site’s | | | | The next best way to get high quality back links to a |
| web pages are included in the search engine indices. | | | | website is to write informative articles and get them |
| Normally a search engine robot will visit the main page | | | | published on other websites with a link back to your |
| of a site and follow links to the other pages. If your | | | | site. This process is known as article marketing and it |
| navigation system is based on java script, or on | | | | not only helps to build incoming links, but it also builds |
| images, there is a possibility that some search engine | | | | your online reputation as an expert in your field. |
| robots will not be able to follow the links and thus they | | | | Other common methods of increasing incoming links |
| will not pick up the interior pages of your site. One | | | | include submissions to important directories, participation |
| simple remedy for this problem is to build an additional | | | | in forums and careful trading of links with high quality |
| text-link navigation bar and place it at the bottom of | | | | websites. |
| the page. This additional navigation bar will serve | | | | If you follow the ten “do-it-yourself” |
| multiple purposes:a. Helping the search engines to | | | | search engine optimization tips that I have described in |
| reach the interior pagesb. Putting your keywords in link | | | | the two articles of this series then you will have taken |
| “anchor text”c. Reminding the user to | | | | a big step towards guaranteeing the success of your |
| go deeper into the site by repeating the navigation | | | | online enterprise. |
| options again | | | | |