| Overture or now known as Yahoo because of | | | | or trigger your ads to be shown in the page when a |
| Yahoo's takeover, was the original inventor of the use | | | | keyword is searched. When a search engine user |
| of the P4P or Pay for Performance. Overture saw | | | | types in Honda Accord, your ad may come up if you |
| that the internet was fast becoming the easiest and | | | | have designated that as one of your keywords. You |
| most convenient way to shop, and advertising was | | | | don't need to fully optimize your site with Search |
| going to hit at an all time high because of the many | | | | Engine Optimization methods and techniques. |
| businesses in the arena. | | | | While some labor so hard to make their site one of the |
| To get a person to go to a site than others, it needs to | | | | high ranking sites per keyword search, you get the |
| be very visible. Providing ads that could direct potential | | | | chance to be on the top of the list or at least in the |
| consumers and costumers to their site would allow | | | | first page of a search result increasing your chance to |
| them to have an increase in traffic as well as sales. | | | | be clicked on. With that, you drive traffic and website |
| Yahoo provides a service that can put a site or | | | | visitors to your site a lot faster. |
| company's ad in their sites that can be shown when | | | | You will have to pony up some cash when using this |
| certain keywords are inputted. | | | | service though. There are different ways Yahoo |
| Yahoo offers a chance for any company to increase | | | | Overture will charge you. It may be in the number of |
| their traffic by using their services. With more people | | | | Keywords or Keyword phrases your ad uses or in the |
| being aware of your site, there would be more traffic | | | | many times your ad is clicked on. Others offer many |
| and visitors to your site given the chance to view your | | | | other services like having your ad show up not only in |
| pages as well as your products. With even a small | | | | the search engine pages but also with some third |
| percentage of successful sales, with a high traffic | | | | party sites. |
| volume this could still be a substantial figure for your | | | | Third party sites support ads that have the same |
| company. | | | | theme or niche as them. With more areas your ad is |
| Getting a consistent substantial flow of website visitors | | | | shown, you increase the chances of people knowing |
| is every company's goal. Many methods are devised | | | | about your site or product. With more website visitors |
| and utilized to ensure that there would be more people | | | | you increase the sales of your site which makes your |
| to boost the sales and to be aware of the existence | | | | investment with your ads a wise one. |
| of such a product or service. Website visitors are | | | | With so many competitions in the internet based |
| potentially the life blood of your internet based | | | | businesses, it is necessary to take a huge leap |
| business. | | | | forward from the pack by advertising. Yahoo |
| Yahoo/Overture utilizes the same principle as Google's | | | | Overture will be a great place to start. Many have |
| Adwords. In fact, they are very similar to each other | | | | utilized their services and have reaped the rewards of |
| that they use keyword and keyword phrase searches | | | | this decision. It's a marketing strategy that will increase |
| and to determine which ads to show per search. | | | | your website visitors as well as increase your sales |
| When a person types in a keyword or keyword | | | | resulting to profit. |
| phrase to search for anything, the search engines | | | | It takes money to make money, while there are some |
| gives out the results in a page. Then at the right side | | | | methods that are basically low cost or free, using a |
| of the page, you will see selected ads that have paid | | | | marketing service such as what Yahoo/Overture |
| for their ads to be viewed with certain keywords and | | | | offers will provide results faster and on a larger scale. |
| keyword phrases searched. | | | | Many businesses have learned this the hard way, don't |
| For example, Lets say you run a car parts retail | | | | be counted with them. |
| wholesale site. You choose keywords that can prompt | | | | |