In Response to the Next Sea Change from Bill Gates

Bill gates recently wrote an internal document to hispowered by MRSS technology is what I am speaking
executives, titled "The Sea Change". This letter speaksof. (Vxhtml-mrss) . This is the name I have given it;
of the movement towards internet delivery of content,however it is yet to determined what it will grow into.
for Microsoft, its software and numerous otherIn order to bring user manipulation of video and
applications. So I went to bed that night after readinginteraction capability, the user must be given an
that article, and I had a dream......interface. This interface must be translucent in its visual
Last night I had a dream about the fusion ofappeal, and it must be synchronized based on bitmap
Broadcasting and Internet television, and its currentprogramming to the video below.
closest medium, podcasting. As podcasting hasExample:
evolved over the past few years, it has morphed intoLet's say you are watching a commercial for a car, an
all sorts of shapes of programming. But the realintelligent commercial. This car is driving down the road,
"Wow" factor behind podcasting is yet to be talkedand the narrator is telling you about the performance
about, or not highly publicized at all.of the vehicle. Now picture yourself with a cursor or
That is, the merging of what we know as the "internet"arrow, like on any website. You can then place that
and current broadcast, cable or satellite programming. Itarrow on pre-programmed places in the video, such as
has long been discussed that the internet and televisionthe wheels of the car, the engine of the car, or the
would one day be one in the same. But there has notwindows of the vehicle. Once you click on that
been much talk into how this transition, into a newlocation, the intelligence begins to work. You "the user"
future of "Informative Entertainment" or "Intelligenthas chosen to learn more about, let say, "The wheels."
Programming" will develop.So in theory, as you click on the wheel, a new video
The question and conundrum that most dreamerswill start streaming that tells you all about the wheels
faced is, what catalyst will form that will make thisof that particular car. These video will be programmed,
bridge possible. Well in my opinion, the catalyst isand are ready to play once the user has chose that
"podcasting". Let me explain further.particular location of the video.
Podcasting is the fusion of "pod" and "broadcasting".So now you can see how the translucent layer comes
"Pod" stands for personal-on-demand, so the wordinto effect. The layer allows you to manipulate the
means personal on-demand broadcasting. It is basedcursor over the moving video. Then, the bitmap allows
around an internet platform and xml/rss programming.you to pre-program coordinates according to the
Podcasting has now opened a new section of itsmotion of the video, so that when the cursor interacts
market, which is called Video-podcasting, orwith the video, it selects a feed which was already
Vod-casting. Vod-casting is the transmission of videopre-programmed to that location.
over the internet in podcast format, for viewing on theLet's transition now to the code side of things, and this
web, or on personal devices.formula that popped in my head while sleeping.
Video podcasting has opened the floodgates forWe need additional support from the browsers,
internet television to directly compete with traditionalalthough I believe Microsoft and Netscape have new
broadcast television. Over the next few years,browsers that very close if not there already, in order
companies like Microsoft will introduce home T.V.for this to take place. So let's talk about how the
set-top boxes, which will stream internet feeds directlyprogramming will work with this.
to televisions in your home. This is the birth of homeMy understanding is that Markup Language does not
internet television in its purest form.support goto commands. Which is why html or xhtml
As this medium grows, podcasting will become internetexists, it is used to make the two work together. This
programming. The popularity of podcasting will growprocess will combine xhtml with mrss to make this a
the market to morph once again into a new-age ofreality.
internet broadcasting companies. These podcasts willWith the evolution of mrss, comes the ability to use
become T.V. shows with new programming, or re-runs.numerous multimedia channels for online access to
These shows will be able to be subscribed to, just likecontent. These channels are what will allow the
cable, but on an individual basis. As these shows growseamless transition of video from one user choice to
in popularity, internet broadcast networks will start toanother.
form, and the traditional companies like ABC, CBS,Here is the formula and its legend below.
NBC, and all the cable and satellite channels will haveT1 = Beginning of Video - Original Starting Point of the
to conform to new technology to prevent being sweptFeed
aside.A = Cursor (user interface tool)
As the popularity of internet television grows and(X1, Y1, Z1) = Cursor Selection (User Choice) [Also, the
everyone has the ability to watch iTV in their home, aBitmap Coordinate location]
new vision will immerge. This new vision is what I call(RST1, RST2, RST3) = MRSS feed
"Informative Entertainment" or "Intelligent Programming".(T2, T3, T4) = New Audio or Video files to be played
Now you ask, "Well, what is this" and "How will that(most likely MP3 or MP4)
work?" Well, let's start with the basics. Everyone ownsThe formula:
a DVD or two right? If not, you have at least watchedT1 is playing
one, I hope. Now, when you put a DVD into theIf A= (X1, Y1, Z1, etc.)
machine and turn it on, it takes you to a menu screen.Then goto string (RST1, RST2, RST3, etc.)
This menu screen gives you options to choose from,String RST then plays ( T2,T3,T4)
such as scenes, extras, director's cut and so on.Car Commercial Example:
These extras are huge draws for DVD sales, likeT1 = Beginning of Car Commercial
Shrek, Star Wars, Madagascar, etc. The reason theyA = Cursor
are a big success, is because they put the power of(X1 )= Wheel
choice in the hand of the user. Whatever your choice(RST1) = Wheel information feed (mrss)
may be, the DVD will follow, and execute.(T2) = New Video about the Wheels
So what if podcasting had the ability to implementIn order for this model to work, the formula below be
"user options"? What if you could watch a Videoimplemented in to a Java, J-script, or C++. This code
Podcast, and have the ability to choose differentthen should be implemented into the Hyper Text which
features of that podcast by simply placing your cursorshould in theory allow it to function off the XML, which
over the screen and choosing your option. What if youdrives it the source of the MRSS.
had the ability to alter and control video, with the sameHere are the key factors in review for this concept to
user applicability that you can on a webpage or searchbegin its birth:
engine.An interactive translucent interface must be
You see, as I pondered this question, I thought aboutdeveloped. This interface must use pre-synchronization
how this could even be possible, given our currentto mirror the movement of the video. Interface must
internet code framework. Now I am not a tech junkieuse coordinate location in conjunction with
at all, in fact the only programming course I ever tookpre-synchronized scripts to trigger user request.
was in 7th grade and it was on ms-dos basic. WeThese requests need to be seamless. In order for this
were making video games with 40 x 40 bitmaps, withto be seamless, better browsers must be developed
16 bit colors, and h-line, v-line programming.that use a new type of coding. Maybe Video xhtml, or
My current partner in my Podcasting Company, What Iwhatever this topic morphs into. In order to succeed in
Want Podcasting, has extensive knowledge in c+developing formulas that incorporate the "goto"
programming and understands today's world of codefunction of this process, programming must be done
writing. In the few years I have worked with him, I haveon the Hyper-text side of the equation to make the
picked up on a lot of knowledge he has, just by beingXML work in conjunction with the MRSS.
around him.Now this is my dream, physically adapted to paper and
So in my dream the other night, I saw a formula. Nowin my own words. This should at least spark the topic
this formula is basic in its inception, but I believe a veryof discussion further in our press, and at it most grand
good beginning base for code-writers to understandeffect, spark the minds of programmers and large
the concept.corporations around the world to make this practically
Video Extensive Hyper-text Markup Languageapplicable in today's society.