| TeleSeminars are an inexpensive way to dynamically | | | | 4. Put together an action guide |
| present your business, charity, or group's information to | | | | An action guide is an important component of |
| the public. It is a great marriage of old technology | | | | successful calls. It gives your prospect your basic |
| people are comfortable with and modern social | | | | information and photo so they have a way to |
| networking. Here are some ideas to get you started | | | | remember you, your key points, and how to contact |
| with your own TeleSeminars. | | | | you. |
| 1. Decide what your purpose for this TeleSeminar is. | | | | Like an agenda, it keeps you on track. Because visual |
| You already know what business you are in. When I | | | | stimulation will help keep your customers focused on |
| owned a retail bicycle shop I would talk about various | | | | you it is good to have something for them to see. |
| types of riding, or the new Raleigh bicycle line, or a | | | | Asking them to print this ahead of time is a great |
| special event like a charity ride. As a Kiwanis Club of | | | | reminder of where and when to call. Once they have it |
| Greater Anaheim member I would focus on Interclubs | | | | you can request they take notes which adds in their |
| or a special event we were sponsoring. My family has | | | | physical action. |
| used these conference calls to coordinate reunions, | | | | 5. Decide on a bridge line service |
| travel schedules, and funeral plans. | | | | There are lots of free bridge lines. You can find them |
| 2. Ask those who are your targeted listeners what | | | | easily by searching online. I use one personally for small |
| questions they want answered. | | | | group calls that I am not going to want to record. As |
| Most of my focus is on business so I will continue in | | | | the importance goes up, you will want more features. |
| the language of prospects, customers, and loyalty.I ask | | | | The recordings of your calls are valuable for many |
| you to substitute the words of your interest. It will be | | | | reasons. You want to increase your audience and |
| fun to imagine your groups. | | | | they cannot all be on your live calls. You want to be |
| Your prospects and customers are very valuable to | | | | able to send people to this presentation later. Most |
| you. With them as your allies your business will be likely | | | | TeleSeminars make a saleable audio product and can |
| to prosper. With their indifference you waste you | | | | be used to create other information products. |
| resources trying to get them to take action. With them | | | | 6. Schedule the event on your calendar and with the |
| as enemies your business will fail. Those who | | | | bridge line service |
| consume your TeleSeminars will develop a rapport | | | | Few things are more embarrassing than missing your |
| with you. | | | | own event or not having the bridge line service be |
| People love to be asked for their opinions. Ask them | | | | ready at the right time. |
| for their most important question on bicycle riding, or | | | | 7. Publicize the TeleSeminar. |
| trade show display fixtures, or coaching. If they are | | | | The single most important part of publicizing your first |
| asked for them they are more likely to attend your | | | | TeleSeminar is to give yourself enough time to |
| TeleSeminar. | | | | publicize your special event to your prospects in the |
| 3. Develop you responses | | | | ways they want to hear about it. So a few ideas |
| Since this is your specialty you will know most of the | | | | include information to use at live events, posted in your |
| answers, but this is part of why you get the questions | | | | business, networking events, websites, blogs, social |
| in advance. You want to shine and be perceived as an | | | | networks, newsletters, and email contact lists. |
| expert when your prospects hear your answers. | | | | |