| Every new release of a product gets the interest of a | | | | fact that the new iPod video is bought more by men |
| particular type of people. While men seem more | | | | then by women. In many cases, the iPod is bought in |
| interested in technology and women in beauty | | | | order to be offered as a gift for various occasions, as |
| products, while teens are fond of games and music | | | | it is consistent, original and useful. |
| and adults more of books, the marketers precisely | | | | Due to the fact that the new iPod video represents |
| know, before launching a new product, the main target | | | | quite and investment, there are rare cases in which |
| of their new item. For example, the iPod video is one | | | | teens might purchase one of these with their own |
| of the new releases which defiantly have a specific | | | | money. Still, parents seem disposed to pay the |
| type of buyers. | | | | necessary amount of money in order to see their |
| The target buyers of this new device are, for sure, | | | | children happy. The sales of the iPod video showed |
| young people and adults which are trying to buy a | | | | the fact that the device sells best before Christmas |
| great present for their children. In this example, the | | | | and before the summer holiday. Due to the fact that |
| critics say that in many cases, the adults do not know | | | | the usage of the new iPod video is one of the most |
| the features of the new device well and all the things | | | | pleasant ways to spend the time, (as it offers both |
| that it can be used for. So, one of the most important | | | | video and audio possibilities), the iPod is intensely used |
| worries that parents should have is the fact that some | | | | while people are on vacation. |
| children might use the iPod to directly download (as this | | | | The new iPod video has a lot of fans so far and even |
| new iPod video allows to do so) some materials from | | | | more people are interested in the new features that |
| sites destined to adults only. More precisely, the target | | | | the iPod can provide, thinking of purchasing the item |
| customers of the iPod video are somewhere between | | | | themselves. So far, the sales say that the number of |
| the ages of 16 and 30, but there are various | | | | the buyers is increasing and the people become more |
| categories which don’t fit in this group, too. Among | | | | and more receptive to the device and its capacities. At |
| these, there are the people above 30 years which | | | | the same time, people adapt fast to the new |
| want to remain modern and keep focused on the new | | | | technology, so they expect even more from the next |
| releases in the technology department. Even more, | | | | iPod of the Apple Company. Due to this, the team of |
| there are various customers which own an iPod from | | | | engineers already works on the next and more |
| the 1st, 2nd, 3rd or 4th generation and simply want to | | | | optimized iPod, which will bring, besides many new |
| upgrade their item and to be able to watch clips and | | | | features and accessories, an innovative new capacity, |
| movies on the device, as well. | | | | which will surprise the market.g videos. |
| On the other hand, the sales so far clearly indicate the | | | | |