| You need a new car. Maybe you're in the market for | | | | Edmunds Inc. also operates a website, guided by its |
| something compact and economical, maybe you want | | | | mission statement: "To empower automotive |
| something bigger to accommodate your growing | | | | consumers by providing complete, clear, timely, |
| family, or maybe it's finally time for that luxury sports | | | | accurate and unbiased information needed to make |
| coupe you've always wanted. So where do you start? | | | | informed purchase and ownership decisions." |
| The days of wasting time wandering around car lots, | | | | As a matter of fact, Edmunds was the first to publish |
| hoping the dealers are telling you the truth about | | | | an online automotive resource in 1994. The company |
| whichever model they're trying to push, are over. Say | | | | itself was founded in 1966 and has continued to grow |
| hello to your two new friends: Edmunds and | | | | ever since. Well known and frequently recommended, |
| IntelliChoice. Both companies host websites designed | | | | Edmunds doesn't mind relying on word of mouth to |
| to inform and empower potential car-buyers by | | | | increase site traffic. With a plethora of information |
| providing information from unbiased sources. | | | | available on the site, Edmunds offers photos, data, |
| IntelliChoice, the younger of the two companies, was | | | | reviews, articles, as well as pricing information on |
| founded in 1986 and was acquired by a major | | | | every vehicle on the market. As a matter of fact, |
| targeted media company known as PRIMEDIA, Inc. in | | | | Forbes ASAP named the site "Best Car Research |
| 1997. Known for publishing two award winning annuals | | | | Site," and Money rated it one of the "50 Most Useful |
| (The Complete Car Cost Guide (TM) and The | | | | Financial Websites." Consumers consistently find it |
| Complete Small Truck Cost Guide (TM) ) , the | | | | reliable as well, shown by numerous J.D. Powers and |
| company has proven to be a leader in helping | | | | Associates studies in which Edmunds was described |
| consumers determine which cars, SUVs, and light | | | | as "the most useful website." |
| trucks offer the best value. A stamp of approval from | | | | With credible, organized information at your finger tips, |
| IntelliChoice is nothing to scoff at. As a matter of fact, | | | | there's no need to cross your fingers and hope you're |
| Isuzu's website proudly boasts that its entire 2006 | | | | making the right decision when buying a car, SUV, or |
| lineup was recognized by IntelliChoice as among the | | | | truck. The antiquated tradition of roaming around on |
| best in their class-a claim that Isuzu knows will boost | | | | car lots has been replaced by a flurry of fingers over |
| interest and sales. | | | | a keyboard, the legwork already done for you. |
| Checking any or all of IntelliChoice's sites can arm you | | | | So the next time you're in the market for a new |
| with the information you need before making a vehicle | | | | vehicle, don't forget your two new best friends: |
| purchase. Of all the car buying resources on the | | | | Edmunds and IntelliChoice. It's like having two uncles in |
| internet, IntelliChoice is truly one of the most respected | | | | the business, only better. |
| sources of automotive information in the United States. | | | | |