| You need a new car. Maybe you're in the | | | | |
| market for something compact and economical, | | | | Edmunds Inc. also operates a website, guided |
| maybe you want something bigger to | | | | by its mission statement: "To empower |
| accommodate your growing family, or maybe | | | | automotive consumers by providing complete, |
| it's finally time for that luxury sports | | | | clear, timely, accurate and unbiased |
| coupe you've always wanted. So where do you | | | | information needed to make informed purchase |
| start? | | | | and ownership decisions." |
| | | | |
| The days of wasting time wandering around car | | | | As a matter of fact, Edmunds was the first to |
| lots, hoping the dealers are telling you the | | | | publish an online automotive resource in |
| truth about whichever model they're trying to | | | | 1994. The company itself was founded in 1966 |
| push, are over. Say hello to your two new | | | | and has continued to grow ever since. Well |
| friends: Edmunds and IntelliChoice. Both | | | | known and frequently recommended, Edmunds |
| companies host websites designed to inform | | | | doesn't mind relying on word of mouth to |
| and empower potential car-buyers by providing | | | | increase site traffic. With a plethora of |
| information from unbiased sources. | | | | information available on the site, Edmunds |
| | | | offers photos, data, reviews, articles, as |
| IntelliChoice, the younger of the two | | | | well as pricing information on every vehicle |
| companies, was founded in 1986 and was | | | | on the market. As a matter of fact, Forbes |
| acquired by a major targeted media company | | | | ASAP named the site "Best Car Research Site," |
| known as PRIMEDIA, Inc. in 1997. Known for | | | | and Money rated it one of the "50 Most Useful |
| publishing two award winning annuals (The | | | | Financial Websites." Consumers consistently |
| Complete Car Cost Guide (TM) and The | | | | find it reliable as well, shown by numerous |
| Complete Small Truck Cost Guide (TM) ) , the | | | | J.D. Powers and Associates studies in which |
| company has proven to be a leader in helping | | | | Edmunds was described as "the most useful |
| consumers determine which cars, SUVs, and | | | | website." |
| light trucks offer the best value. A stamp | | | | |
| of approval from IntelliChoice is nothing to | | | | With credible, organized information at your |
| scoff at. As a matter of fact, Isuzu's | | | | finger tips, there's no need to cross your |
| website proudly boasts that its entire 2006 | | | | fingers and hope you're making the right |
| lineup was recognized by IntelliChoice as | | | | decision when buying a car, SUV, or truck. |
| among the best in their class-a claim that | | | | The antiquated tradition of roaming around on |
| Isuzu knows will boost interest and sales. | | | | car lots has been replaced by a flurry of |
| | | | fingers over a keyboard, the legwork already |
| Checking any or all of IntelliChoice's sites | | | | done for you. |
| can arm you with the information you need | | | | |
| before making a vehicle purchase. Of all the | | | | So the next time you're in the market for a |
| car buying resources on the internet, | | | | new vehicle, don't forget your two new best |
| IntelliChoice is truly one of the most | | | | friends: Edmunds and IntelliChoice. It's like |
| respected sources of automotive information | | | | having two uncles in the business, only |
| in the United States. | | | | better. |