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Article #10: The Keyword Density Factor

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Keyword Density Tips would have a keyword density of 2%. It is
There are an incredible amount of generally accepted that a keyword density
companies offering services to increase of between 2% and 5% is ideal. Although
search engine ranking on the market at the figures may vary from search engine
the moment. This is because, anyone who to search engine, this is a good rule to
uses any Internet marketing methods use. Since most search engines consider
already knows that search engine the title the most relevant part of the
optimization is the the key to success. article then it is a good idea to include
Search engine marketing works since the keyword. However, be careful not to
almost everyone uses search engines to go over the top with the keyword as the
find what they are looking for on the search engine is likely to penalize you
Net. However, the reality is that none of for overuse. It's wise not to exceed the
these companies that promise search 5% density rule for any optimized page.
engine ranking can really guarantee The exact phrases that are entered into
success. Search engines use complicated the search engine are termed, 'primary
algorithms that are simply too difficult keywords'. Words that are the same as the
to ever really crack. And if someone did 'primary keyword' but with a slight
manage to figure out the precise modification in grammar are called 'tier
algorithm, it wouldn't matter, since the one' keywords. For example a primary
search engines periodically, update their keyword could be 'bicycle part' and a
algorithms to prevent a breach to their 'tier one' keyword 'bicycle parts' The
integrity. 'tier one' keywords should be used just
It is known that Google factors in over the once in the first or second
100 variables in their algorithms. While paragraph. 'Tier two' keywords are words
this is a daunting number of facets to that relate to the 'primary keyword'. So
accurately master, it is well known that if the primary keyword was 'bicycle
keyword density plays a key role in parts' then 'tier two' keywords may
determining search engine rankings. include words such as: seat, wheels,
Keywords are the words and phrases spokes, handlebars etc..These keywords do
surfers type into the search engines to not need to have any specific density but
find the information they seek on the should be used naturally throughout the
web. It is the job of the search engine article. Lastly, variations of the
to provide results that are truly keyword are the final consideration. For
relevant to what people are looking for. 'bicycle part' they could be: bicycle,
If you type in "bicycle", you don't want part, bicycles, parts and should never
to look at an article or story that exceed the 5% density rule.
mentions the word once and most likely Again, the success of these rules will
does not contain the information you vary from search engine to search engine.
seek. This is why keyword density is so However, following these tips will boost
important. If an article mentions the rankings by telling the search engine
phrase "bicycle" ten times, then it is that your article is more relevant to the
more likely that this will contain the keyword, typed in by the surfer, than
information you are looking for. others. You will need to experiment with
So what is keyword density and how do we the formula to discover the best way to
determine it? The keyword density can be increase your rankings. Achieving an
expresses as a percentage of the total optimal keyword density is not the only
number words found on a particular page. variable in gaining a high ranking on the
It can be found by dividing the number of search engines, but it is one of the most
mentions of the keyword by the total important ones so be sure to take the
number of words in the article or web time to find the keyword density formula
page. An article with 200 words that that works best for you.
mentions the keyword 10 times throughout






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