| Transforming an icon is never easy. However, the | | | | Postaer and Associates, claimed: "You meet the nicest |
| designers and engineers at Honda have done an | | | | people on a Honda." Within months, the company sold |
| outstanding job of keeping alive the spirit of Soichiro | | | | millions of dollars in motorcycles, but it was not until the |
| Honda with the 2006 Honda Civic coupe. When Honda | | | | introduction of the 1973 Honda Civic did the company |
| first entered the American market in 1962, they | | | | achieve its first automotive breakthrough. The |
| manufactured motorcycles, but the manufacturer | | | | American made 2006 Civic is elegant, speedy, safe, |
| expanded to automobiles by introducing clean, | | | | and fuel efficient car averaging 40 mpg (51 mpg for |
| economical, and reliable cars. In 1963, Honda spent | | | | the Hybrid) that happily keeps with tradition. Winner of |
| $350,000 on two 90-second commercials that | | | | Motor Trend magazine's 2006 Car of the Year, the |
| appeared on the Academy Awards. The ads, though | | | | 2006 Civic offers a challenge to the Toyota Prius, as |
| deceptively simple from longtime ad agency Rubin | | | | Honda's icon reborn. |