| In the 2007 Los Angeles Auto Show, Ford's | | | | all its assets which includes its iconic oval |
| Chief Executive Officer Allan Mullaly might | | | | Ford Logo worth $23 billion. |
| as well be a model for a toothpaste ad with | | | | |
| his biggest smile caught by press cameras. | | | | In an interview with Automotive News last |
| The CEO left Boeing for Ford more than a year | | | | week, Mullaly admitted that the money Ford |
| ago, and being a newcomer in the industry, | | | | generated may not be enough and Ford is in a |
| the CEO have made quality changes in his | | | | "race against the clock". Even the CEO is |
| company that the struggling Ford needed for | | | | uncertain to whether his company will win in |
| many years. Mullaly keyed in the newly | | | | this race they are into. For the CEO, the |
| reached tentative contract with the United | | | | track they are following for their |
| Auto Workers union that will help Ford | | | | restructuring program is the right path and |
| generate and save cash for their | | | | that "worry about worrying as opposed to |
| restructuring program. | | | | worrying about doing" will jeopardize their |
| | | | road to profitability. |
| Last Thursday, Ford reported a loss of $380 | | | | |
| million which is smaller than what the | | | | An insight of Ford's 2008 year might be |
| company had expected for the third quarter, | | | | provided by the Los Angeles Auto Show which |
| worse than their $750 million profit but | | | | like other auto shows highlights the usual |
| means a huge improvement with their $5.2 | | | | concepts. The latest green technologies which |
| billion loss in 2006. | | | | include Honda's FCX Concept (with built in |
| | | | Honda oxygen sensor), the first hydrogen |
| As the Los Angeles Auto Show opened, | | | | fueled car for consumers and the 2008 Green |
| scrutinizing eyes are focused on Ford and | | | | Car of the Year Award are the most awaited |
| what would 2008 be like for the automaker. | | | | for this year. The LA auto show ranked second |
| Financially speaking, Ford is the weakest | | | | only to the Detroit Auto Show will also |
| among the three American Detroit based | | | | remove the curtains for new high-performance, |
| automakers with its $12 billion loss in 2006. | | | | exotic, futuristic and daring concept cars. |
| To generate is fund, the company mortgaged | | | | |