| In the 2007 Los Angeles Auto Show, Ford's Chief | | | | which includes its iconic oval Ford Logo worth $23 |
| Executive Officer Allan Mullaly might as well be a | | | | billion. |
| model for a toothpaste ad with his biggest smile | | | | In an interview with Automotive News last week, |
| caught by press cameras. The CEO left Boeing for | | | | Mullaly admitted that the money Ford generated may |
| Ford more than a year ago, and being a newcomer in | | | | not be enough and Ford is in a "race against the clock". |
| the industry, the CEO have made quality changes in his | | | | Even the CEO is uncertain to whether his company |
| company that the struggling Ford needed for many | | | | will win in this race they are into. For the CEO, the |
| years. Mullaly keyed in the newly reached tentative | | | | track they are following for their restructuring program |
| contract with the United Auto Workers union that will | | | | is the right path and that "worry about worrying as |
| help Ford generate and save cash for their | | | | opposed to worrying about doing" will jeopardize their |
| restructuring program. | | | | road to profitability. |
| Last Thursday, Ford reported a loss of $380 million | | | | An insight of Ford's 2008 year might be provided by |
| which is smaller than what the company had expected | | | | the Los Angeles Auto Show which like other auto |
| for the third quarter, worse than their $750 million profit | | | | shows highlights the usual concepts. The latest green |
| but means a huge improvement with their $5.2 billion | | | | technologies which include Honda's FCX Concept (with |
| loss in 2006. | | | | built in Honda oxygen sensor), the first hydrogen fueled |
| As the Los Angeles Auto Show opened, scrutinizing | | | | car for consumers and the 2008 Green Car of the |
| eyes are focused on Ford and what would 2008 be | | | | Year Award are the most awaited for this year. The |
| like for the automaker. Financially speaking, Ford is the | | | | LA auto show ranked second only to the Detroit Auto |
| weakest among the three American Detroit based | | | | Show will also remove the curtains for new |
| automakers with its $12 billion loss in 2006. To | | | | high-performance, exotic, futuristic and daring concept |
| generate is fund, the company mortgaged all its assets | | | | cars. |