| Stop Chronic Boredom With This BMW Museum | | | | evolved from day one up until the present |
| | | | time. |
| Do you know why July 20, 2005 was a historic | | | | |
| day for BMW? | | | | You might say that the exhibit itself is "an |
| | | | exhilarating ride". |
| After much anticipation and excitement, | | | | |
| Pickerington, Ohio opened a new exhibit at | | | | Because I have a passion for discovering |
| its "Motorcycle Hall Of Fame Museum". And the | | | | little-known stories and facts about BMW |
| name of the new exhibit could not possibly | | | | motorcycles and vehicles, sharing this story |
| have been chosen better. The name of its new | | | | with you is a big deal for me. It goes to |
| exhibit said it all, "BMW: The Mastery Of | | | | show you that the BMW tradition and |
| Speed." You can almost feel the wind rushing | | | | excitement isn't limited to its sedans, |
| past your head, can't you? | | | | coupes, convertibles or roadsters. |
| | | | |
| On loan from the Peter Nettesheim collection, | | | | Our "two footed" friends, my own affectionate |
| this display included many seldom seen | | | | term for BMW motorcycles, are just as |
| machines that are historically important to | | | | important to me as other products of the |
| the development of BMW motorcycles. In | | | | company. What do you think? |
| addition, the exhibit includes many pictures | | | | |
| and artifacts from Mobile Tradition. Just in | | | | I don't want to give you the complete list of |
| case you aren't aware, and very few of us | | | | what you will find at the "Motorcycle Hall Of |
| are, Mobile Tradition is the division of BMW | | | | Fame Museum" because I don't want to spoil it |
| that is dedicated to preserving the company's | | | | for you. It would be like me telling you the |
| heritage. | | | | ending of a movie that you haven't seen yet. |
| | | | That would be nothing but poor taste on my |
| As you know, the heritage of any company is | | | | part. So I won't do that to you. |
| important to its success. | | | | |
| | | | I'll give you just a few tasty treats of what |
| What made this opening especially memorable | | | | you will find at the museum. |
| was the fact that about 9000 members of the | | | | |
| "BMW Motorcycle Owners of America" were | | | | How would you like to feast your eyes on the |
| having their 33rd Annual International Rally | | | | 1927 BMW R47. Only 1,720 were sold between |
| in Lima, Ohio from July 21 to July 24, 2005. | | | | 1927 and 1928. Also to satisfy your BMW |
| Tell me that wasn't a great chance for all | | | | historical " sweet tooth", you'll see their |
| the BMW motorcycle enthusiasts to "party" and | | | | motorcycles from almost every decade in BMW |
| have a great time. It definitely made the | | | | history. Including the R5, which as most avid |
| opening of the exhibit a successful event. | | | | enthusiasts know, was the most consistent |
| | | | road-going twin cam race winner for BMW. |
| The fact is, that BMW understood long before | | | | |
| other companies, that what really sells | | | | You no longer have an excuse to be bored. |
| motorcycles is "performance". That's why they | | | | |
| have always been leading the pack and on the | | | | Get off the couch and "Stop Chronic Boredom |
| cutting edge of design and technology. One of | | | | With This BMW Museum". |
| the things that made the opening of this | | | | |
| exhibit thrilling, was how it gave visitors | | | | You'll love it. |
| the chance to see how the BMW motorcycle | | | | |