| One of the leading providers of web-based technology | | | | connection of Honda and Acura dealerships with their |
| solutions for automakers, OEConnection, recently | | | | wholesale parts customers. With OEConnection's |
| announced that they have formed a tie-up with the | | | | solution, Honda and Acura dealerships will be able to |
| American arm of Japanese automaker Honda. The | | | | efficiently communicate with their consumers. With the |
| automaker will be provided with OEConnection's | | | | use of the Internet, ordering will be more efficient as |
| CollisionLink Internet-based parts ordering and fulfillment | | | | the consumers will have access to catalogues made |
| solution. This partnership is aimed to make ordering for | | | | by the automaker of the auto parts they have in |
| collision shop customers more practical. The said | | | | supply. One of the advantages of using |
| web-based solution will be employed by Honda and | | | | OEConnection's solution is that the description of the |
| Acura dealerships across the country. | | | | parts being ordered will be made simpler with the use |
| The Japanese automaker joins eleven other | | | | of actual pictures of the auto parts like Acura |
| automakers which have already partnered with | | | | aftermarket parts. |
| OEConnection. This is just one part of the auto | | | | With ordering parts made more efficient, the time |
| industry which is reaping the benefits of the Internet. | | | | consuming way of ordering parts through the phone |
| More and more car buyers are now using the Internet | | | | will be eliminated. Orders will also be shipped faster. |
| to look for a new car to buy. With that trend in mind, it | | | | This is because the faster the automaker knows what |
| would be a practical move for automakers to use the | | | | a customer is ordering, the faster it can ship the |
| World Wide Web to their advantage especially in | | | | product. With the hassle of describing hard-to-describe |
| marketing auto parts. | | | | parts eliminated with the use of pictures, Honda and |
| "We are proud to work with American Honda in | | | | Acura dealerships will be able to attend more quickly |
| providing our collision solution to Honda and Acura | | | | to the needs of their customers. This also benefits the |
| dealerships," said Chuck Rotuno, the President and | | | | consumers since they would be able to cater to the |
| Chief Executive Officer of OEConnection. "American | | | | needs of individuals who are looking to replace auto |
| Honda's new relationship with OEConnection furthers | | | | parts fast. |
| CollisionLink's business value, validation and importance | | | | OEConnection provides collision repair shop with a |
| in the marketplace, as well as confirms the significance | | | | catalogue of all parts for different makes and models |
| of this technology for the thousands of dealers and | | | | of vehicles thus making it easier for these shops to |
| collision shops already on board. We are confident our | | | | locate a dealership which might have an available part |
| products will support Honda and Acura dealerships in | | | | that they are looking for. By using the Internet, |
| enhancing parts department productivity, and facilitating | | | | communication will be faster thus making it convenient |
| increased original equipment sales opportunities leading | | | | for everybody involved. The Internet-based solution |
| to more profitable and successful businesses," he | | | | offered by OEConnection has been established since |
| added further. | | | | 2004 and it has received praises from different |
| Under the partnership, OEConnection will facilitate the | | | | automakers and collision repair shops. |